Trailer for a Typeface.
Dig it. The live action footage and the music turn the introduction of a new typeface into a major product launch.
Plus, it's a really pretty typeface, IMHO.
A little promotional copy from the website:
A new typeface designed by Göran Söderström – Heroine. Inspired by the typeface Windsor, designed by Eleisha Pechey in 1905. Windsor is the typeface used in the titles of many Woody Allen movies. A modern interpretation of this rusty pearl is something that always have been missing in the major type libraries. But Heroine is not only an interpretation, it goes beyond that. With the addition of swashes and alternate letters in several styles it becomes very addicitve.
